Building the Brand
Omaha Brewing Company wanted to make a statement with their new brand for their first entry into the spiked seltzer market. A clean and crisp can design compliments the logo establishing a design language that targets a younger audience and appeals to current enthusiasts. The use of color helps consumers easily identify the five flavors offered.
The minimal use of color, future-proofs the artwork allowing Omaha to move the design onto aluminum substrate once the product is ready for mass production.
![](https://cdn.myportfolio.com/860672cf-2409-4ef3-ba21-5c1cbbb58a91/70bd4573-2759-498f-9278-9157c3b62183_rw_1920.jpg?h=4f98a7e7136ac0f174843cca4c691db5)
![](https://cdn.myportfolio.com/860672cf-2409-4ef3-ba21-5c1cbbb58a91/cdd0562a-7a37-4449-a506-08ebbb59466f_rw_1920.jpg?h=ef172ab1056e94604dba8854123f3103)
![](https://cdn.myportfolio.com/860672cf-2409-4ef3-ba21-5c1cbbb58a91/fae5646a-dd37-49e6-a016-9d35d07c0377_rw_1920.jpg?h=87147596e2b77abccce3c828b29153e8)
![](https://cdn.myportfolio.com/860672cf-2409-4ef3-ba21-5c1cbbb58a91/e3e8a4ad-6484-4148-bb72-ccd16d00c3b9_rw_1920.jpg?h=455335dc06cb0682bd4206e6a968294d)
![](https://cdn.myportfolio.com/860672cf-2409-4ef3-ba21-5c1cbbb58a91/f36b802f-9f5e-43e6-a07d-59188713d53f_rw_1920.jpg?h=26873be7e8db3b63f8b848110b14dd09)
![](https://cdn.myportfolio.com/860672cf-2409-4ef3-ba21-5c1cbbb58a91/10b821f1-05f4-4c1c-947a-318088fde1f7_rw_1920.jpg?h=014ad7eb850392e61d6ffbb123e78aaf)
![](https://cdn.myportfolio.com/860672cf-2409-4ef3-ba21-5c1cbbb58a91/af0fa4f0-5940-4426-a87b-ecd151abf089_rw_1920.jpg?h=cff071bf2e82fda22596b935311a2b23)
![](https://cdn.myportfolio.com/860672cf-2409-4ef3-ba21-5c1cbbb58a91/cae34c92-19dd-4efd-9d3c-c8e61803df1b_rw_1920.jpg?h=d17de7a0f2b90f0c2af213108bb2cc47)
![](https://cdn.myportfolio.com/860672cf-2409-4ef3-ba21-5c1cbbb58a91/a4894e41-e724-4a75-a41f-9979501d8560_rw_1920.jpg?h=7ef37c386b36a8c90d79458cc4172853)
Client: Omaha Brewing Company
Awards: 2021 Bronze A' Design Award in Packaging Design, International Design Academy, 2020 GDUSA American Graphic Design Award
Software: Illustrator